Its headquarter is in Spain, which is known for using solar panels and wind turbines. A structured external and internal analysis that can provide data for a rational decision-making process. Folpe, J. As a result, we pledge to continuously innovate our business to improve your experience. The organization can also avail the opportunity of getting low paid labor but keeping in mind the requirement of workforce management and company image. In addition, it always assesses and evaluates the currency rates and economic condition of that particular country before making an entry there. Let us evaluate the strategic implementations of Zara based on the concept of Porter’s Three Generation Strategies. (1977), “Nurturing corporate images – total communication or ego trip”, Zara is working on the concept of introducing new and fast fashion that involves penetrating new styles in the markets. Subscribe our YouTube channel for more related videos. The creation of a reliable image of a retailing organization is really supportive in attaining a competitive edge. To consider expansion in other countries, Zara needs to access the political support and working of the countries. Hence, they could not match the expectations of the customers, which caused many problems for their brands (Gluyas, 2004). Zara is also recognized as one of the most eco-friendly companies. The organization makes no effort in creating or promoting the brand name. It is a well-known fact that government plays a silent yet important role in the functioning of a business, as while setting policies it may assist an industry. No public clipboards found for this slide. While Zara took the more responsible step of introducing its technology development by opening its eco-friendly stores. Zara’s strategy of frequently changing its collection available at lower prices promotes its sale in the single visit; this is how the tourists become their customers. It is interesting to know that the salespersons at the stores are facilitated with the PDAs (Personal Digital Assistant) that helps them to maintain an effective communication with the designers in Spain, this is what makes it possible for Zara to give such prompt responses to the market needs. bachelor, undergraduate etc). Spanish retail companies often update their technology. Executing above discussed available opportunities is very challenging. We have sent you an email with the required document. The product line of Zara is divided into three major sections; female, male, and kids. Zara is a perfect example of implementing an optimum combination of all these. Inditex group has specific and explicit concepts and plans defined for future. Zara Case Study best solution. Zara began to become popular and slowly it captured the markets of the United States of America, France, and then across the globe. Zara has been leading the fashion market for two decades with a strong brand image amongst customers. expansion (Sull and Turconi, 2008). Where other companies take around six months to introduce their new range, such fast response by Zara has won over the competitive advantage. Through this study, the focus is to explore such existing areas where the company can further progress. Spain has a rich artistic and designing heritage. Zara is one the most successful and well-known brands of Inditex. Design/methodology/approach – Zara's case studies and literature published from 2001 to 2010 was reviewed. There is a common segment of the market which is looking for good quality stylish clothes with such designs that lasts for a longer period of time. 7 No. Different countries have different styles, likings, preferences, hence, one design not being appreciated in one country can be very well received in another. A good corporate image in form of well–established and well-connected with customers, generates more loyal customers (Balmer and Gray, 2003). It is also from one of those rare clothing brands, which produces 100% toxic-free clothing. Kennedy, S.H. Fortunately, Zara is free from its country’s cultural roots. Its collection is able to satisfy needs of the customers may they are women, men or kids. 11, pp. As it causes a communication gap between the customers and company. The company has not tried any of such styles till date, interestingly there are potential customers willing to pay for such domain. Now customize the name of a clipboard to store your clips. However, through a sound system, it can excel in globalization also.

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