“The global introduction of the LifeWear concept was a complex task. The Science of LifeWear highlights the company’s relentless commitment to quality, functionality and style through LifeWear - innovative high-quality clothing that is universal in design and comfort and made for everyone, everywhere. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. To develop The Science of LifeWear, UNIQLO partnered with Droga5, an award-winning global advertising agency based in New York City. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. Uniqlo is beauty in hyperpracticality. We wanted to produce a global brand message from within Japan that was authentic to our origin and who we are. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them. Made with such modern elegance that it becomes the building blocks of your style. The best in fit and fabric made to be affordable and accessible to all. A perfect shirt that is always being made more perfect. Offer will arrive via email approximately 24-48 hours after sign up. We'll never share your information and you can unsubscribe with a single click at anytime. As a thank you, you’ll get a The simplest design hiding the most thoughtful and modern details. A perfect shirt that is always being made more perfect. With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. As a thank you, you’ll get a Through a series of brand and product films, plus supporting visual materials, The Science of LifeWear aims to ignite a dialogue on human attitudes toward clothing, observing how people live, behave and interact, asking through the lens of scientific curiosity, “Why do we get dressed?” Filmed in urban settings in Japan to reflect company origins and brand authenticity, the campaign style, tone and messaging all highlight the UNIQLO passion for understanding functional and emotional needs in clothing by people everywhere. Edited credits this to the simplicity of Uniqlo’s product offerings—it shows few patterns and trend—as well … email shortly, follow by your welcome. Through a series of brand and product films, plus supporting visual materials, The Science of LifeWear explores human attitudes toward clothing, observing how people live, behave and interact, asking through the lens of scientific curiosity, “Why do we get dressed?” Filmed in urban settings in Japan to reflect company origins and brand authenticity, the campaign style, tone and messaging all highlight the UNIQLO passion for italstanding functional and emotional needs in clothing by people everywhere. preference. preference. Droga5 spent time with us in Japan and in the U.S., demonstrating impressive depth of italstanding of our brand, culture and commitment to innovation.”, To view The Science of Lifewear brand film, please visit http://www.uniqlo.com/us/special/lifewear/. The commercials will run for eight weeks this fall, featuring six different 30-second spots, including a brand video and commercials highlighting core UNIQLO products such as jeans, joggers, knits, Ultra-Light Down and HEATTECH. We needed a special strategic and creative partner who could understand and express the thoughtfulness of our brand and how our philosophy of innovation and ‘simple made better’ could bring the best quality apparel to the largest number of people. Register for FREE Shipping on Your 1st Order | FREE 2-Day Shipping $200+, Register for FREE Shipping on Your 1st Order. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com. The simplest design hiding the most thoughtful and modern details. With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. You should receive a confirmation jly@hlgrp.com. For inquiries, please contact: The best in fit and fabric made to be affordable and accessible to all. Register for FREE Shipping on Your 1st Order | FREE 2-Day Shipping $200+, Register for FREE Shipping on Your 1st Order. Made with such modern elegance that it becomes the building blocks of your style. UNIQLO LifeWear. It never stops evolving because your life never stops changing. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. Uniqlo’s clothing is made for all people irrespective of age, gender, ethnicity, disability and so on. Offer will arrive via email approximately 24-48 hours after sign up. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives. Aug. 16, 2016, New York, New York – UNIQLO today unveils a new creative brand campaign to be introduced worldwide, a first for the company. Apparel that comes from the Japanese values of simplicity, quality and longevity. Customized For You: Dress Shirts and Blazers, Store Reopening and Infection Protection Policy, http://www.uniqlo.com/us/special/lifewear/. The initiative is an important next step for UNIQLO in its ongoing mission to become a truly global and inspirational apparel brand. Aug. 16, 2016, New York, New York – UNIQLO today unveils a new creative brand campaign to be introduced worldwide, a first for the company. Commenting on the significance of the campaign, John C Jay, President of Global Creative, Fast Retailing, said, “UNIQLO designs simple, beautiful, high-quality everyday clothes that are universal in appeal and which help to make the everyday lives of our customers better. This first new step for UNIQLO is inspiring,” Jay said. It never stops evolving because your life never stops changing. The investment of an on-air media buy in the U.S. comes at a significant time for UNIQLO, as the brand has just reached its 10-Year anniversary in the country, marked by a celebration of its relaunched Global Flagship store in SoHo, New York City earlier this month. Today the company has more than 1,700 stores in 17 markets worldwide including Japan, Australia, Belgium, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. Uniqlo is the element of style. In 2015 and 2016, the Cannes Lions International Festival of Creativity named Droga5 as Independent Agency of the Year, and it is Advertising Age’s and Creativity Age’s Agency of the Year for 2016. We’re incredibly interested in the meaning and role of clothing, and our new campaign was designed to spark engaging, thought-provoking conversations that we can learn from.”. Uniqlo’s slogan is “Made for all” and the company means that. To develop The Science of LifeWear, UNIQLO partnered with Droga5, an award-winning global advertising agency based in New York City. The retailer’s shoppers come from all demographics, income levels and age ranges. A perfect shirt that is always being made more perfect. Designed to be of the time and for the time. Sign up for Uniqlo News and get a special WELCOME OFFER within 24 hours. And that is what we make clothing for. Uniqlo’s slogan, “Made for All,” is clearly represented in its consumer base. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. With global sales of approximately 1.6817 trillion yen for the 2015 fiscal year ending Aug. 31, 2015 (US $13.88 billion, calculated in yen using the end of August 2015 rate of $1 = 121.18 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Designed to be of the time and for the time. Clothing that we are constantly innovating, bringing more warmth, more lightness, better design, and better comfort to your life. Sign up for Uniqlo News and get a special WELCOME OFFER within 24 hours. Uniqlo is how the future dresses. We'll never share your information and you can unsubscribe with a single click at anytime. Commercial spots for The Science of LifeWear will run prime time, late night and for holiday and sporting events across a number of major networks including ABC, AMC, CBS, NBC, Fox, FX, E!, MSG-TV, SNY-TV and YESN-TV.

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