Strategic Change, 7(2), 101-109. Based on Fern Fort University extensive research – some of the strengths of UNIQLO are –. You can follow me on Facebook. Weakness are the areas where UNIQLO can improve upon. It leads to a 2X2 matrix – also called SWOT Matrix. Superb Performance in New Markets – UNIQLO has built expertise at entering new markets and making success of them. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance. Improvement in the customers- lifestyle and standards mean more consumption on consumer goods and services, and more opportunities to encourage the purchase. SWOT analysis from a resource-based view. The complex interdependency between the internal (strengths/weaknesses) and external (opportunities/threats) environmental factors make the analysis more difficult. But there exists a risk averse attitude prevailing in organisational culture, which discourages employees from thinking creatively. Legal Aspects of Pricing can identify the core competencies, do market projections and do future planning. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. The four components of Legal Aspects of Pricing SWOT analysis are given below. The SWOT analysis of UNIQLO just underlines this fact. History of SWOT analysis. Hill, T., & Westbrook, R. (1997). Strategic formulation using tows matrix–A Case Study. Stable free cash flow provides opportunities to invest in adjacent product segments. Online, 33(5), 35. This simple framework is used to evaluate the positioning of a firm in a competitive market. Step two includes arranging the brainstorming session with the identified people and asking them to identify the strengths, weaknesses, opportunities and threats. The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the UNIQLO to develop four types of strategies: The main purpose of SWOT matrix is to identify the strategies that an organization can use to exploit external opportunities, counter threats, and build on & protect UNIQLO strengths, and eradicate its weaknesses. The exponential growth in the population, and particularly in the existing or potential customer segments is a great growth opportunity for the business organisation. Production Regions – The largest percentage of merchandise sold in UNIQLO business operations, which are the core activity of the Group, is manufactured in China and other countries in Asia and then imported into Japan. . What is Analytic Hierarchy Process (AHP) and its Benefits? The right people may involve from employees, managers, customers and other important stakeholders that have detailed know how of organisation's internal and/or external environment. SWOT Analysis. They are just awesome. Rising raw material can pose a threat to the UNIQLO profitability. Swot Analysis Uniqlo 936 Words | 4 Pages. February 10, 2019 By Hitesh Bhasin Tagged With: SWOT articles. Successful track record of developing new products – product innovation. The decision making in the Legal Aspects of Pricing takes too much time, causing expensive delays in introducing new products in the market. Valentin, E. K. (2001). To do this, Legal Aspects of Pricing combines the strengths-opportunities, weaknesses-opportunities, strengths-threats, weaknesses-threats. As mentioned earlier even though UNIQLO is successful at integrating small companies it has its share of failure to merge firms that have different work culture. Journal of business economics and management, 12(1), 24-48. The organisation can draw the criticism from the environmentalists for its poor waste management practices and inability to integrate sustainability in business operations. Strong Brand Portfolio – Over the years UNIQLO has invested in building a strong brand portfolio. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. This is one of the. Automation of activities brought consistency of quality to UNIQLO products and has enabled the company to scale up and scale down based on the demand conditions in the market. The diminishing boundaries and rising global interconnectedness allow the organisation to get into the international market; target geographically dispersed customer base and increased profitability. Reliable suppliers – It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks. Strong financial position and health can allow the firm to make further investments. A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines. Some examples of external factors (opportunities/threats) are- customers’ changing tastes and interests, competitive trends, inflation and population growth. In light of the above mentioned limitations of the SWOT analysis / matrix, corporate managers decided to provide weightage to each internal strength and weakness of the firm. The rise in inflation increases the cost of production and affects the business profitability. This method is called Weighted SWOT analysis. Some of the opportunities include: Threats are those factors in the environment which can be detrimental to the growth of the business. Decreasing cost of transportation because of lower shipping prices can also bring down the cost of UNIQLO’s products thus providing an opportunity to the company - either to boost its profitability or pass on the benefits to the customers to gain market share. IEEE. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Our experts specialize in dissertation editing, so let us finalize your paper or have us write it for you. Uniqlo is a Japanese fashion brand which has pan-global popularity. Introduction Uniqlo, which is a globally familiar apparel company, focuses on providing quality and basic clothes while keeping lowest prices simultaneously (Uniqlo, 2016). Order custom Harvard Business Case Study Analysis & Solution. Shortage of skilled labour in the market can make it difficult for the organisation to attract talent with the right skills set. Terms of Use. Fern Fort University. Uniqlo has been quick to adapt to foreign cultures without diluting its Japanese values and the company has been popular for the quirky styling and innovative designs in casual wear. Certain capabilities or factors of an organization can be both a strength and weakness at the same time. Right now the investment in technologies is not at par with the vision of the company. First, the industry is experiencing unpredictable fashion trends emanating from the high rate of product innovation and development. It enables the Legal Aspects of Pricing to maximise its strengths, overcome the weaknesses, reduce threats and exploit opportunities. Opportunities of Legal Aspects of Pricing comes into the third column of SWOT matrix. Need more investment in new technologies. M. E. Porter, Competitive Strategy(New York: Free Press, 1980), A. D. Chandler, Strategy and Structure (Cambridge, Mass. Opening up of new markets because of government agreement – the adoption of new technology standard and government free trade agreement has provided UNIQLO an opportunity to enter a new emerging market. It makes compliance with legal standards more complex and challenging for the business organisation. All rights reserved. A SWOT analysis for social media in libraries. SWOT is a static assessment - analysis of status quo with few prospective changes. Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Overcoming weaknesses to exploit external opportunities. Weaknesses in the SWOT analysis of Uniqlo, Opportunities in the SWOT analysis of Uniqlo. SWOT methodology: a state-of-the-art review for the past, a framework for the future. The changing customer needs, tastes and preferences can act as an opportunity if the business organisation has good market knowledge. Organisational culture also becomes a big internal weakness when it does not align with the strategic/business objectives. SWOT analysis: it's time for a product recall. Ghazinoory, S., Esmail Zadeh, A., & Memariani, A. Long range planning, 30(1), 46-52. It determines the business’s reach to the target market and ensures the easy accessibility.

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