gads.src = (useSSL ? We provide a comprehensive list of Farm Distillery, Craft Distillery and Established Distilleries Tours in our easy-to-use Distillery Directory. var googletag = googletag || {}; © 2019 Beam Suntory Inc. Chicago, IL Jim Beam Brands Co. Fred explains that a whiskey writer coined the phrase, “The Kentucky Chew.” And the Kentucky Chew was born. The lighter the color, the lighter the bourbon will be in flavor. Stay Informed: Sign up here for our Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox. It’s his answer to people who ask him how to drink bourbon. var useSSL = 'https:' == document.location.protocol; “Any damn way you please” are the words of current Jim Beam® Master Distiller, 7th generation Beam, Fred Noe. googletag.enableServices(); Fred goes on to say that he gets asked all the time what’s the best way to drink bourbon. All rights reserved. So, for your joy, we’ve collected some of Fred’s greatest drink recipes featuring our No.1 bourbon. You want to put the bourbon in your mouth and roll it around your entire mouth to get all the flavors. How to feature your cocktail. gads.type = 'text/javascript'; }); DistilleryTrail.com provides insights for the Spirits and Distillery Business. ~ Fred Noe, Jim Beam Master Distiller. })(); googletag.cmd.push(function() { Different parts of your mouth pick up different flavors and you don’t want to miss any of them. 510 Lake Cook Rd. ~ Booker Noe, Master Distiller. See all featured cocktails. If you would like to add your distillery, product or services to our site, please visit our, George Washington's Distillery and Gristmill, Southern Distilling Company - Contract Distillation, Sign up here for our Distillery Trail free email newsletter, Kentucky’s Edge Bourbon Conference & Festival. Jim Beam Brands Co. As the bourbon is rolling around in your mouth, you want to chew on it. When bourbon gets cut to bottling strength with demineralized water it dilutes the color, flavor and the strength. We provide a comprehensive list of Farm Distillery, Craft Distillery and Established Distilleries Tours in our easy-to-use Distillery Directory. The lighter the color, the lighter the bourbon will be in flavor. These are the words of current Jim Beam Master Distiller and 7th generation Beam, Fred Noe. Signing up is fast, simple and FREE! In today’s politically correct world, listening to Fred will take you back 20+ years to a time when people spoke their mind. Booker had a unique way of tasting bourbon. And a whiskey writer at one time coined the term, “The Kentucky Chew” on the way my Dad tasted his bourbon. And the reason he did that is different parts of your mouth pick up different flavors. Oooops, something went wrong. Please try again later. If you add ginger ale the bourbon police will come knocking on your door to take away your Bourbon Card! But, just in case you need a few suggestions, below you'll find a collection of our favorite recipes for your drinking pleasure. 'https:' : 'http:') + But, just in case you need a few suggestions, below you'll find a collection of our favorite recipes for your drinking … googletag.cmd = googletag.cmd || []; We also offer a Suppliers Directory to help distilleries find the products and services needed to operate a modern distillery. Well, folks here’s a refreshing uncut tale from one of the industries well known master distiller’s that addresses the true way to enjoy bourbon. googletag.pubads().enableSingleRequest(); All rights reserved. As the bourbon gets deeper and darker in color the flavor get’s more complex. It’s his answer to people who ask him how to drink bourbon. It's his reply to anyone who asks him how to drink his bourbon. Many will tell you there’s only one way and that’s neat, or with a splash of water, or never add ice or heaven forbid, never ever add ginger ale. Jim Beam 7th generation Master Distiller Fred Noe takes us on a colorful and entertaining video journey on how to drink bourbon the proper way. Drink it any damn way you please. As the bourbon gets deeper and darker in color the flavor get’s more complex. There are lots of experts out that the will explain to you how to drink bourbon. How to Drink Bourbon in Four Easy Steps Step 1: Look at the Color. Looking on Twitter, it looks like they actually use #AnyDamnWayYouPlease. These are the words of current Jim Beam Master Distiller and 7th generation Beam, Fred Noe. To visit the world’s #1 bourbon you must be of legal drinking age.

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