C $19.99. C $26.38. “If it was not for the ink guy,” Barrios says, “there wouldn’t be a Silver Bullet today.”, Do not share with anyone under the legal drinking age. “It’s thrilling,” he said then. coors-silver-bullet-can.jpg History of the Silver Bullet In 1959 Bill Coors introduced the 100% recyclable all –aluminium two-piece beverage can and sparked a recycling revolution. “We thought it was a pretty good moniker.”. It’s too old.’ He said, ‘I want you to design a new package.’”. "In addition to the beauty of silver, it saved on ink costs," he says. Despite much effort the team was unable to secure alternate funding and had to disband. We went to a couple local focus groups, and they couldn’t tell the difference. But the man behind Coors Light’s distinctive can design still counts the effort among his highest professional achievements. After leaving the company in the late 1980s, he handled promotional work for a number of major films, including “Apollo 13,” “Space Jam,” “Jurassic Park” and the “Batman” movies. “Some members of the family wanted to continue to advertise Banquet as our light beer.”. Today, Coors Light is the nation’s second-best-selling beer, moving up to No. Top Rated Seller Top Rated Seller. Pre-Owned. Buy: $12.99. 2 in 2011, supplanting Budweiser. He faced stiff competition, going up against more experienced artists at the Coors Advertising Co. and an outside professional design firm. The nickname spread nationwide when Coors Light went national in 1991 when the beer reached its final state, Indiana. With future Hall-of-Famer Phil Niekro on board as the manager, the Silver Bullets held tryouts across the country. After the 1994 season, Lee Anne Ketcham and Julie Croteau became the first women to sign with the Class A and AA men's Hawaii Winter Baseball league. Days later, on August 23, 1978, 23,000 cases worth of Coors Light cans were on the road, destined for Willow Distributors Inc. in Dallas, the first wholesaler to get its hands on the new light beer. 0 bids. 1994 Colorado Silver Bullets Coors #2 Julie Croteau Berkeley California CA Card. GMA 7 NM. (Fellow MillerCoors brand Miller Lite leapfrogged Bud last year to earn the No. It was easier for me to communicate visually.”. From those designs, five were chosen. Top Rated Seller Top Rated Seller. Many had played some baseball as young girls, but most had been excluded from playing past the age of twelve. Phil Niekro described that final game as being as exciting as a World Series game. Rookie, RC. Barrios would soon bring his gift west to Colorado, where he would graduate from the Colorado Institute of Art and Loretto Heights College. We had nothing, no money,” Barrios says. The final approval came in early August. The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which the beer is packaged. Back in the 1980s, Bob Hope, a former Atlanta Braves executive and the owner of an Atlanta public relations firm, had tried to field a women's minor league team called the Sun Sox. Then a chance encounter between Barrios and Pete Coors, then vice president of sales and marketing for Coors Brewing, changed the trajectory of the brand’s image. And for the work it took to get to the finish line. “I was sitting at my little desk around lunch time, and Pete Coors comes over and says, ‘What do you think of the package?’” Barrios says. Coors Beer: The Silver Bullet Skip to main content With time closing in on the deadline to ship the first pallets of Coors Light to distributors, Barrios finally got his first look at the cans he designed. Instead of the vibrant silver he was aiming for, the first test cans rolled off the line with a slightly greenish hue, most likely due to troubles with the can coating. The team established a base in Albany, Georgia, and played about 20 games a year at Paul Eames Sports Complex for two seasons, starting in 1995. Julie Croteau went to court to play baseball at her high school in Virginia and lost, but went on to become the first woman to play and eventually to coach baseball at the college level. “Sure enough, we went back a few nights later, and here comes a can that is beautiful.”. He began at Coors in 1969 in the Coors art department. The ‘Silver Bullet’ Today, Barrios’ legacy lives on with the “Silver Bullet” name, which was coined in the early 1980s. View cart for details. Their coaches were former major leaguers, including Joe Pignatano, Joe Niekro, Johnny Grubb, Al Bumbry and their manager, Phil Niekro, who was inducted into the National Baseball Hall of Fame in 1997, surrounded by his new team. “There are a lot of myths about how the name came to pass … but (legal-age college students) began asking for the Silver Bullet in bars,” Pete Coors said in the commemorative book. C $29.04. He distinctly remembers his reaction. Pre-Owned. After the early hiccup in the can plant, “two weeks later, Coors Light would be packaged in the new can and shipped to consumers in the Coors marketing area for the first time,” according to the Courier. Top Rated Seller Top Rated Seller From United States Customs services and international tracking provided. Something went wrong. By a twist of fate and a chance meeting with Pete Coors, the Cuban-born artist pulled off an upset, winning a competition to design the can that would become known as the Silver Bullet. He organized and held tryouts for the team, but the minor league system would not allow them into any league. “The can designed by Marc Barrios had the strongest appeal.”, The can had a “contemporary combination of silver, white, black and a script Coors in Red,” according to the Courier. Buy: $1.69. Barrios went to work. eBay (sports-cards-austin) Add to watchlist. ©2020 Molson Coors Beverage CompanyCELEBRATE RESPONSIBLY®, Elusive Barmen Pilsner joins Coors Banquet and Batch 19 in Golden Trilogy Pack, Peroni teams up with Fab Five’s Antoni Porowski for holiday entertaining and aperitivo, Blue Moon scores gold medal with Moon Haze at the 2020 Great American Beer Festival, Molson Coors and La Sagra Brewery to launch new lager, Madrí Excepcional, in the U.K. and Ireland, Molson Coors adds new sleek-can production line at Rocky Mountain Metal Container, Vizzy Hard Seltzer pledges $1 million to Human Rights Campaign, Miller High Life and Philly’s Evil Genius team up on a mimosa-inspired IPA, Brunch So Hard, Coors Light Líderes Program awards $25,000 grant to San Antonio community advocate Richard Montez, Molson Coors and Duvel Moortgat sign Canadian distribution deal, Molson Coors breaks ground on massive overhaul of Golden brewery. 1 OZ COORS SILVER BULLET … “Those were the best years of my professional life,” Barrios tells “Behind the Beer.”Cuban Immigrant. So did the Coors board of directors. Most of the players were top college softball players. Learn how and when to remove this template message, All-American Girls Professional Baseball League, Colorado Silver Bullets at the Baseball Hall of Fame, https://en.wikipedia.org/w/index.php?title=Colorado_Silver_Bullets&oldid=963811886, Creative Commons Attribution-ShareAlike License, This page was last edited on 21 June 2020, at 23:11. “We got us a convoy!” screamed the Coors Courier, the Coors employee newsletter, atop a photo showing 10 long-haul trucks leaving the brewery in Golden, Colo. “Law enforcement agencies in the various states where the convoy traveled were notified in advance and provided safety escorts in and near various cities.”. “They just put the word ‘Light’ in there at the bottom and that was it. He championed silver, Pete Coors says. Then I looked at different colors. “The first Coors Light can design was too close to Coors Banquet,” Barrios says. From United States +C $43.45 shipping. Bill Coors, then-CEO of Coors, wanted a can that would stand out from Banquet, something distinct. The Colorado Silver Bullets were an all-female professional baseball team that played in the United States from 1994 to 1997. In their first two seasons, the Bullets didn't win a lot of games, though their record did improve; it was not until their fourth and final season that they managed a winning record. Buy: $4.75. He retired 18 years ago, but still recalls fondly his time in the Coors design studio. 3 spot.). Vintage 1988 Coors Light Beer Silver Bullet Electric Wall Lamp Sconce Light. Barrios had won — and beer drinkers would soon see the result. He boarded an airplane from Havana to Miami and landed in the U.S. alone, where he found shelter with a pastor. After all, Banquet had been calling itself “America’s fine light beer” for years, presenting a unique challenge to position Coors Light as even lighter. Forty years ago, Marc Barrios finally had his golden opportunity: a once-in-a-lifetime chance to put his imprint on an enduring and indelible piece of American design. Rare. Among their opponents were the Navy Mariners, an all-star team of players stationed at United States Navy bases, and the Hollywood Star Sox, a team of actors and other entertainment industry professionals captained by Jonathan Silverman. Pre-Owned . It attracts attention.”. The Bullets were the first such team since the folding of the All-American Girls Professional Baseball League in 1954.[1]. “I went back and thought, ‘How in the world are we going to tell the world we can’t use silver?’” Barrios says. Visit our website for more information about cold filtered Coors beer, and to keep up with our latest videos and social campaigns. (Those games were played at, respectively, Robert F. Kennedy Stadium in Washington, D.C., and the Epicenter in Rancho Cucamonga, California.) C $265.28. New Listing Coors Light Glass Pitcher - Silver Bullet Cooler Bag - Beer Mug Ornament . In 1997, Jenny Dalton, Toni Heisler and Tamara Holmes hit over .300 and the team dramatically won their final game to finish with a record of 23-22, for their first winning season. Pre-Owned . Coors Light was introduced in 1978. “But my mother was very smart – she didn’t let me quit high school.”, “That was always part of me,” Barrios says. Copyright © 1995-2020 eBay Inc. All Rights Reserved. Amounts shown in italicized text are for items listed in currency other than Canadian dollars and are approximate conversions to Canadian dollars based upon Bloomberg's conversion rates. Then it was on to New York, where he lived with relatives until his mother arrived a year and a half later. Riding on the back of the Silver Bullet, Barrios would rise to head of creative services at Coors, a job he held for about 10 years. The brewery considered 20 designs for consumer testing. He started with more than 500 “quick pencil sketches,” and whittled them down to a handful to present to the brewery’s internal advertising arm for consideration. Lee Ann Ketcham played baseball right through high school in Alabama but switched to softball for college. Consumers agreed. The nickname spread nationwide when Coors Light went national in 1991 when the beer reached its final state, Indiana. Customs services and international tracking provided. The Silver Bullets played forty-four games during their first season, and one hundred and ninety five games over a four-year period from 1994-7 by barnstorming the country playing men's all-star amateur and semi-pro teams. “When I see the new cans, I feel like there’s a part of myself in them.”. The Silver Bullets broke a lot of new ground and have been recognized by Cooperstown. 1994 Colorado Silver Bullets Coors #NNO Stacy Sunny Graded GMA 5.5 Baseball Card. Time left 6d 14h left. Some of the team's games were televised live across the U.S. on Prime Sports, now Fox Sports Net. “So here comes this first package, and it was the ugliest piece of silver I’d ever seen.". The cans attracted attention to Barrios, too. The silver cans presented a unique challenge for the brewery’s in-house can production company, which for years had focused on making variations of the same can for the brewery’s one big brand: Coors Banquet.

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