Events / Hundreds of construction boots, Hytest safety shoes, casual shoes, boots, sandals, steel toe boots, work shoes, industrial footwear… Today, the industrial division still makes up about half of sales and counts some of Silicon Valley’s biggest corporations as clients. How to Hire and Keep Talented Salespeople, Why TV Advertising Is Still Worthwhile for Small Businesses, What’s Selling: Timberland Is Top Performer at Work Boot Stores. “The story is, he complained to his commanding officer about how shoddy the shoe repair was [on base], and the commanding officer said, ‘If you think you can do better, then feel free.’ So he was put in charge of the shoe repair,” said Adam Beck. Aside from expanding its door count, Beck’s has undergone other changes over the years, in part due to the evolution of its surrounding community. 1211 soquel ave. santa cruz ca. © 2020 SanJose.com: A City Guide by Boulevards.All rights reserved. See what we're up to by following along on social media. Beck-Gomez noted that the store retrofits provided an opportunity to reexamine and evolve every aspect of the firm’s operations to improve their culture, processes and product. “I don’t think Beck’s Shoes would be relevant in the market without those remodels,” he said. Beck's Shoe Store Santa Cruz Where 1855 41st Avenue South, Capitola , CA Call +1 831.465.1167 Contact Email Web Beck's Shoe Store Santa Cruz Website Tags Shopping, Clothing & Accessories, Shoes Hours Mon-Sun (10am-8pm) Claim this listing About Shoe Store Santa Cruz. In total, Beck’s carries around 75 footwear brands. “We said it was going to take two years and cost half a million dollars. Type: Businesses; Content; Deals; Videos; Filtered; clear; Cathy Jean Shoe Store in Capitola, ca. 1855 41St Avenue, Capitola Mall, Capitola, CA 95010. Shop online today or find a store near you! Restaurants / Nightlife / Hotels / Attractions / Lifestyle / News / Events / Places / Giveaways / Jobs. PlaceLookup.Net is the right place to visit because we have the resources to provide clients top-notch that counts. Visit our online store or come in to a local retail shoe store. “But when the dot-com boom happened, there was a huge transition of wealth and people started getting pushed out of the area. Beck’s Shoes has spent the past four years updating the look of all its stores. “We feed off each other and have different strengths and weaknesses,” said Beck. Meanwhile, the lifestyle category brings in 18% of revenue and athleisure about 12%. The retailer is revamping its e-commerce site and online client portal to match its new branding, with the debut set for this fall. “Up until the late 1990s and 2000s, a lot of our business came from blue-collar and working men and women,” said Adam Beck. Shoe Stores in Capitola, CA - Santa Cruz County Displaying results 1 - 15 of 21 in total. Enhance it for greater exposure. At Becks Shoes you will experience a unique blend of Old fashioned, traditional values and customer care that is unequaled. The only problem was within a month…” more, “Ursella was super friendly and accommodating. After his discharge, Ole Beck moved to Salinas, Calif., where he put up his own shingle. In regard to culture, Beck said the company established a set of core values that now guide all its hiring and training for new employees. At Becks Shoes you will experience a unique blend of Old fashioned, traditional values and customer care that is unequaled. Ole’s son Bill Beck relocated the business to the Bay Area in the 1950s, where he and his own sons built it into a staple of the community. He emigrated from Denmark to escape his family’s cobbler trade and become a farmer, but a stint in the military led him back to his roots. Beck-Gomez also pointed out that there is opportunity in offering specialized information and old-fashioned fitting services for wellness-minded customers. “One of our stores has been in the same location since 1969,” noted Beck-Gomez. Capitola, CA (831) 479-1682. closet capers is next to the rio theatre in santa cruz. 1600 41st Ave, Capitola, CA 95010. And to ensure another century of success for Beck’s, the two execs said they will rely heavily on their decades of experience and strong partnership. “We are constantly trying to give our team the why behind what we do. Hundreds of construction boots, Hytest safety shoes, casual shoes, boots, sandals, steel toe boots, work shoes, industrial footwear, women’s and men’s shoes. 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